Chapter 4 - E‐environment

Chapter 4 - E‐environment

After completing this chapter the reader should be able to:

● Identify the different elements of an organisation macro-​ environment that impact on an organisation’s digital business and digital marketing strategy

● Assess the impact of legal, privacy and ethical constraints or opportunities on a company

● Assess the role of macro-​­economic factors such as economics, governmental digital business policies, taxation and legal constraints