Case study - Carmex

FACEBOOK MARKETING RESEARCH: TREND SPOTTING

Brands can leverage Facebook and all social media platforms to test what topics and themes its audience engages with the most as well as validate concepts and ideas. In 2012 Carmex identified the growing trend of consumers seeking product customization.

Carmex combined research with Facebook engagement data, which helped to validate consumer interest and led it to develop two new lines of limited-edition lip balm products that launched in 2013.